United Nations Development Programme – Programme Criticality

As an Advocacy, Outreach, and Communications Specialist for UNDP's Programme Criticality initiative, I led the rebranding of the program's visual identity, developed a comprehensive style guide, and produced multilingual advocacy materials—including an impactful video, dynamic and static infographics, and a new website.​

Recognizing the sensitivity required for a global, multicultural audience, I meticulously crafted messaging and visuals to convey the seriousness of risk assessment and safety protocols in humanitarian operations. This involved close collaboration with stakeholders and technical experts to ensure culturally appropriate and effective communication.​

Despite the training being mandated by the UN Secretary-General, securing buy-in from field offices was crucial. Our targeted outreach strategy led to increased engagement across UN agencies, with over 1,000 copies of the "Practitioners’ Handbook for PC Facilitators and PC Coordination in the Field" distributed globally, training leaders and decision-makers in assessing safety and risk in the field.