Global Alliance for Urban Crises – Advocacy, Outreach & Communications

As the Advocacy, Outreach, and Communications Officer for the Global Alliance for Urban Crises, I spearheaded the development of the Alliance’s visual identity, style guide, and advocacy microsite. I also launched the Alliance’s website and created templates for social media, newsletters, flyers, and other collateral, ensuring all external communications were consistent and impactful.​

The primary objective was to raise awareness about the inadequacy of humanitarian responses in an urbanizing world and to persuade humanitarian actors to join the Alliance, thereby influencing policy and changing operations.​

Within a year of implementing a comprehensive advocacy strategy, the Alliance expanded to over 65 partners, including UN agencies, NGOs, mayoral associations, and academic institutions. The Alliance played a pivotal role in influencing key policy documents such as the “New Urban Agenda,” integrating urban crises and resilience into the UN’s Sustainable Development Goals, and contributing to the “Kuala Lumpur Declaration on Cities in 2030” during the World Urban Forum 9.​

The advocacy microsite, launched as an educational tool for the general public, featured case studies on urban crises and a call to action, resulting in over 300 voluntary sign-ups. The site gained visibility in over 50 countries and laid the foundation for a contact management system, email distribution list, and monthly newsletters.