Brooklyn Academy of Music (BAM) – Education, Community Engagement & Accessibility
As Marketing Manager for BAM’s Education and Community Engagement division, I led initiatives to enhance accessibility, cultural relevance, and community connection across diverse programs:
After-School Arts Enrollment: Redesigned key art and application processes to resonate with teens, resulting in a 60% enrollment increase.
Multilingual Outreach: Pioneered Spanish-language marketing materials for programs like BAMkids and Brooklyn Reads, expanding reach to Brooklyn’s Spanish-speaking communities.
LGBTQ+ Senior Engagement: Developed inclusive visuals and print materials for BAM’s first LGBTQ+ Senior Social, achieving full attendance through targeted outreach.
MLK Day Commemoration: Produced impactful visuals for the annual event featuring Nikole Hannah-Jones, strategically placing materials in local businesses to maximize community engagement.
Accessibility Initiatives: Led the creation of BAM’s Accessibility page, aligning with Web Content Accessibility Guidelines (WCAG) to ensure inclusive digital experiences.
These efforts reflect a commitment to equity-centered communication, fostering deeper connections between BAM and the diverse communities it serves.
